Provides high-quality products, from trendy fashion to stylish home decor, reflecting a commitment to excellence and innovation.
Ensures a straightforward and convenient online shopping experience, prioritising customer satisfaction and accessibility.
Offers a wide range of fashion items for all ages and genders, ensuring diverse styles for everyone.
In 1947, H&M Group introduced Hennes, a luxury fashion store for women, in Västerås, Sweden. By 1968, they expanded to include men's and children's clothing, becoming Hennes & Mauritz, with 'M' symbolizing Mauritz. Today, the brand offers a broad selection of fashion items for all ages and genders. This transformation from a women's boutique to a global retailer marks a significant evolution.
H&M began its journey and evolved into one of the world's foremost fashion brands over the years. Central to its success are core values such as simplicity, innovation, creativity, and inclusivity of all lifestyles. These values have been integral in driving its ongoing success. They have shaped the company into a champion in the global fashion arena.
Part of the Group, brands like & Other Stories, ARKET, Afound, Monki, Weekday, H&M Home, and COS cater to diverse needs. Each offers unique styles across demographics. Monki and Weekday provide trendy fashion, H&M Home offers stylish decor, and COS and & Other Stories offer sophisticated apparel. This lineup shows the Group's dedication to quality and innovation in fashion and lifestyle products accessible worldwide.
The brand's commitment to inclusivity and quality has made it a household name. Its diverse range of products ensures that there is something for everyone. From trendy fashion to stylish home decor, the Group continues to lead the way. Their focus on innovation and creativity ensures that they remain at the forefront of the fashion industry.
