ASOS offers over 30 sizes in its brands, allowing everyone to find their perfect fit without limitations.
The company empowers disadvantaged youth through the ASOS Foundation by offering essential infrastructure, training, and support to help them succeed.
They promote healthy body image by featuring over 200 models of varying body types and avoiding digital alterations.
ASOS leads the fashion industry by championing inclusivity and self-expression. Their selection spans fashion and beauty products that suit various tastes and styles. With collections like ASOS DESIGN, ASOS EDITION, and ASOS 4505, along with collaborations with top designers, the platform allows everyone to find their unique style.
A key feature of ASOS is its dedication to diversity and body positivity. They promote inclusivity in fashion through campaigns that celebrate different body types and partnerships with over 200 models. Its collaboration with the British Paralympic Association also highlights its focus on adaptive fashion, offering tailored collections for Paralympic athletes.
The brand strongly emphasises ethical practices and sustainability. Its initiatives aim to ensure fair working conditions and minimise environmental impact. Through its People and Planet programs, it strives for transparency, fair wages, and the elimination of modern slavery in its supply chain. Additionally, the ASOS Foundation works to uplift disadvantaged youth by providing essential training and opportunities.
ASOS’s commitment to customer satisfaction is evident in their continuous efforts to enhance the shopping experience. Whether you're looking for everyday essentials or something special, ASOS offers a range of options that encourage individual expression. Shoppers can also take advantage of current discounts and offers, making it easier to explore and experiment with different styles.