Adidas sustainability and eco-friendly products in Singapore

We want to take one step further regarding style and staying on trend, whether it's for fitness or sports. Apparel companies often leave their footprints on the planet, adversely affecting future generations. Reducing its carbon footprint can make a significant impact for a huge company like Adidas, which has a global presence. Adidas started its sustainability program back in 2011, increasing the use of sustainable materials in its production and improving working conditions in its supply chain. Adidas has set some ambitious goals, such as using only recycled polyester by 2024, making 90% of its production sustainable by 2025, and achieving complete carbon neutrality by 2050

Also, Adidas former CEO Kasper Rorsted said 70% of all consumers consider sustainability a huge buying argument and if we succeed in it, we also succeed as a business. Since 2015, Adidas has partnered with Parley for the Oceans and has used plastic as a polyester replacement in some of its collections. A fun fact: in the year 2022, Adidas created nearly 27 million pairs of kicks using Parley Ocean Plastic. Plastic is collected from the oceans in remote areas to help make a change.

Even though, Adidas is a multinational corporation based in Herzogenaurach, Germany. It designs and manufactures athletic and casual footwear, apparel, and accessories. The company was founded in 1949 by Adolf Dassler and has grown to become one of the world's largest sportswear manufacturers.

Adidas produces merchandise for various sports, including running, football, basketball, tennis, and golf. The company's products are sold in more than 160 countries and are worn by athletes and consumers around the globe. Adidas is also known for its collaborations with designers, celebrities, and other brands, resulting in limited-edition and highly sought-after products.

Let us deep dive into the sustainable materials Adidas uses to understand better its journey of creating eco-friendly products.

Adidas's first and most widely used sustainable material is upcycled polyester, which is made from plastic waste collected from sources like plastic bottles in the oceans.

The next is organic cotton; Adidas grow cotton organically, which is grown without synthetic fertilizers and pesticides; also, when it's grown in general, it requires water in large quantities.

Tencel lyocell is a type of cellulose fiber made of sustainably grown fiber from wood pulp, which reduces its environmental impact and production.

Primegreen is a new range of materials developed by Adidas. It is made from recycled materials to reduce the company's reliance on virgin polyester and create a more circular product lifecycle.

Adidas is a member of the Better Cotton Initiative, which aims to improve the environmental and social sustainability of cotton production worldwide. By using BCI cotton, Adidas is supporting the adoption of more sustainable cotton farming practices and reducing the environmental impact of its products.

Now that we have discussed what materials go into the making of an Adidas sustainable product let us go through eco-friendly products.

It introduced Adizero light strike, with a carbon footprint of 3.5 kg and CO2e per pair. It noticed a 42% reduction from the previous version. This series comprises 50% recycled materials to help end plastic waste.

It is a lightweight, fast daily training shoe with upper-engineered mesh to keep irritation-free in an intense workout. These pairs are ideal for you if you're a hardcore runner, as they come with soft cushioning for support. This running shoe is designed for lightweight and speedy daily training, featuring an engineered mesh upper to keep you irritation-free during intense workout sessions. It is particularly well-suited for avid runners, as it offers soft cushioning for optimal support.

To add to your surprise, in 2020, Adidas launched a vegan series of several classics, such as Adidas stan smith, that were loved by consumers and quickly became bestsellers. Adidas Stan Smith Vegan; The classic Stan Smith shoe is updated with a vegan leather upper and a rubber sole.

These shoes are made with synthetic materials such as recycled polyester, rubber, and other non-animal materials. The Stella McCartney sportswear shoes feature a sock-like upper covered in rubber, a chunky midsole, and a supportive heel. Notably, they are constructed from renewable materials.

The key highlight of these kicks is the midsole, where all the magic lies. The Ultraboost Light is the lightest shoe ever, surpassing its predecessor in weight. This shoe incorporates 30% lighter Boost material, and the manufacturing process, from raw material extraction to processing and packaging, results in a 10% lower carbon footprint than the previous Ultra boost.

These are the perfect pairs for your running sessions as each tiny capsule in the midsole works together to give you the ultimate running experience. You can choose your preferred pair from a selection of 7 vibrant colours. If you're thinking of getting your hands on these, don’t forget to use our Adidas promo code for added savings. If you want some uber-cool recommendations, try Adidas' top must-haves at discounted prices.

Adidas employs sustainable practices in its packaging, incorporating recycled materials into its shoe boxes and using 100% recycled paper for shoe tags. Furthermore, it has minimized its use of packaging materials by introducing a new shoebox design that requires 30% less material compared to its previous model.